Top 16 reasons why Businesses should have a mobile app in 2024
Published On - July 31, 2024
Remember the days when you used phone books or waited for brochures in the mail? Those times are long gone.
Today, having a mobile app for your business is essential. There are a myriad of benefits of mobile apps for business.
With 3.5 billion smartphone users worldwide, the mobile app industry is booming, and businesses are investing heavily in this growing field.
Recent studies show that nearly 90 percent of smartphone users spend time on mobile apps, and almost 49 percent open an app more than 11 times a day.
Statista predicts that mobile apps will generate 935 billion dollars by 2024. As a business owner, leveraging this technology can give you a significant competitive advantage.
People rely on mobile apps for many daily tasks, from ordering food to reading books, scheduling appointments to booking flights.
Below, you will explore the top 16 benefits of mobile apps for business.
Why Should Businesses Have A Mobile App Now?
Here’s a rundown of the top 16 advantages of having a mobile app for your business:
Improved Customer Engagement:
Mobile apps offer businesses a direct and personalised way to connect with their customers.
With features like instant notifications and in-app messaging, companies can send targeted messages and promotions to boost engagement. According to Localytics, push notifications can increase app engagement by up to 89 percent. Additionally, mobile apps help businesses gather valuable insights into customer behavior and preferences, leading to more tailored interactions.
Overall, this approach helps businesses build stronger relationships with their customers, enhancing loyalty and driving growth.
Enhanced Brand Visibility:
A key advantage of having a mobile app for your business is that it boosts your brand’s visibility and online presence.
Recent research shows that users spend about 3 hours a day on mobile devices. This highlights the opportunity for businesses to tap into this market.
In essence, a custom mobile app tailored to your customers’ needs keeps your business prominent and engaged with its audience. This increased visibility can lead to more word-of-mouth referrals, as satisfied customers often recommend brands they interact with on their mobile devices.
Exceptional Customer Experience:
Mobile apps allow customers to browse products, make purchases, and access support services anytime, providing a seamless and user-focused experience.
Users are more likely to engage with apps that offer personalised recommendations, high-quality UI/UX, push notifications, instant pop-ups, and one-click purchases. These features enhance the overall customer experience and lead to higher conversion rates.
Studies have shown that businesses with apps installed on customers’ devices see 30 percent higher customer loyalty. This highlights the importance for businesses to adopt this trend to stay competitive.
Additionally, mobile apps facilitate customer feedback, helping businesses refine their products and services for ongoing success.
Provides a Competitive Advantage:
In today’s competitive market, having a mobile app can help your business stand out. The marketing landscape has changed significantly, with traditional promotional channels becoming less common.
Having a mobile app is almost essential for businesses now. With so many apps available, customers expect more to maintain your market leadership.
To create a valuable app, focus on offering unique features and functionalities, such as:
- Offline access
- Personalisation
- Social media integration
- Cross-platform compatibility
- Push notifications, and more
Research shows that businesses with mobile apps experience a 30 percent increase in customer engagement compared to those without one. A custom mobile app helps you connect with customers more personally, making your brand stand out.
Moreover, mobile apps allow businesses to adapt quickly to changing market conditions, helping you stay ahead of technology trends.
Increased Sales:
One of the key benefits of having a mobile app is the potential for a significant increase in sales and profits. By offering features like in-app purchases and exclusive discounts or promotions, you can attract more customers and drive higher sales.
With the rise of eCommerce, in-app shopping offers a convenient experience that can draw in more shoppers and boost your revenue.
Research indicates that businesses with mobile apps see a 70 percent increase in profit compared to those without apps. A well-designed app that provides a seamless shopping experience can lead to higher customer spending and an increased average order value.
Furthermore, mobile apps help businesses reach new customers, expanding your market and driving even more demand.
Enhanced Customer Loyalty:
Mobile apps can strengthen your relationship with customers, leading to greater loyalty and trust in your brand.
A study reveals that customers who interact with a brand via a mobile app are more likely to make a purchase.
To keep customers engaged, offer exclusive rewards, personalised recommendations, and easy access to support through your app.
In essence, a well-designed mobile app can cultivate strong customer loyalty, resulting in long-term relationships and higher customer lifetime value.
Effective Marketing and Promotion:
Mobile apps provide businesses with powerful marketing and advertising tools. Using push notifications and in-app messaging, companies can deliver personalised ads and offers directly to users.
Research shows that push notifications have an average open rate of around 90 percent, making them a highly effective way to boost engagement and drive sales.
Additionally, by analysing data collected through the app, businesses can gain insights into customer preferences and purchasing behaviors. This information can be used to craft more targeted and effective marketing campaigns.
Streamlined Business Operations:
Mobile apps can simplify various business processes, leading to significant improvements in productivity and efficiency.
For example, apps can automate routine tasks like inventory management and order processing. This automation helps companies enhance their efficiency, saving both time and resources.
According to a Salesforce study, businesses that incorporate mobile apps into their operations experience a 41 percent increase in productivity.
Ultimately, automated workflows boost operational efficiency and allow businesses to concentrate on strategic activities, streamlining overall business operations.
Enhanced Data Security:
Data security is a major concern for any business.
According to a report, around 43 percent of small businesses have experienced data breaches, highlighting the importance of strong data protection.
Mobile apps can significantly improve data security through advanced features like encryption and multi-factor authentication. These measures help safeguard sensitive information and build customer trust by preventing costly data leaks.
Most companies have skilled data security teams that ensure the privacy and confidentiality of their applications. Partnering with a reputable app development agency can further enhance the security of your mobile app, ensuring compliance with data protection regulations such as GDPR and CCPA. Consider working with a trusted mobile app development company for robust data security solutions.
Increased Brand Authority:
A mobile app can boost your brand’s authority and credibility in the eyes of consumers.
Studies show that businesses with mobile apps gain more customer loyalty and trust, leading to increased chances of significant purchases.
A mobile app demonstrates your commitment to providing a modern and convenient experience, helping to attract new customers and retain existing ones.
Additionally, apps offer a visually engaging and interactive way to present your products and services, enhancing your brand image.
Engage Customers & Boost Sales:
Mobile apps are among the most effective tools for driving sales. They positively influence your profits by showcasing your products and services, offering personalised promotions and discounts, and enabling seamless in-app purchases.
A smooth buying process that removes obstacles at every stage encourages impulse buying and repeat purchases.
Push notifications about flash sales or limited-time offers can further motivate customers to buy.
Data shows that in-app purchases make up 60 percent of global app sales, proving that apps can be a major revenue driver.
Expand Market Reach & Attract More Customers:
A mobile app helps you break down geographical barriers and reach a larger audience. It acts as a 24/7 online storefront, accessible from anywhere in the world.
Optimising your app store presence can enhance visibility, improve search rankings, and attract new users who might not have discovered your business otherwise.
Consider reaching customers not just in nearby towns but globally with an app that is engaging, informative, and user-friendly.
Provide Personalised Customer Experiences:
Apps allow you to tailor customer experiences based on individual data, which enhances engagement and loyalty. By analysing user preferences and shopping behaviors, you can deliver personalised product recommendations, relevant content, and targeted promotions.
This level of personalisation helps build a stronger connection between customers and your brand, making them feel valued and understood.
For instance, a fitness app might offer customised workout plans based on a user’s fitness goals and previous activity data, increasing efficiency and engagement.
Boost Customer Loyalty and Brand Promotion:
A well-designed app that adds convenience and value can turn users into loyal brand advocates. A user-friendly app can achieve what loyalty programs and exclusive rewards aim for keeping customers coming back.
Integrating social media features within the app makes it easy for users to share their experiences and recommendations, helping promote your brand organically through word-of-mouth.
Collect Valuable Customer Feedback:
Mobile apps provide a platform for users to leave reviews and feedback, which is essential for business improvement. Integrating features like in-app surveys, review sections, or rating tools gives you real-time insights into customer satisfaction and areas needing attention.
This feedback loop helps identify issues, understand customer concerns, and continuously refine your app and business strategy to address these concerns effectively.
By actively engaging with your app users, you foster a sense of community and enhance your customer relationships.
Drive Sales & Growth:
A mobile app offers more than just a download. It serves as a powerful tool for building long-term customer relationships and staying ahead in the market.
Having direct access to your audience and receiving instant feedback enables you to continually improve your app and offerings.
A well-designed app can automate internal processes, boost productivity, and provide valuable analytics for making strategic business decisions.
Ultimately, leveraging a mobile app can significantly benefit your business. To maximise these benefits, partnering with a reliable app development company is crucial. Plus, understanding the cost of app development is essential for making informed decisions.
Things to consider before investing in mobile app development
Assessing Costs and Budget:
Building a top-notch mobile app can be expensive. The cost depends on the app’s complexity, features, and the location of your development team. A simple app might cost between 10,000 dollars and 50,000 dollars, while a more advanced app could exceed 500,000 dollars. It is essential to evaluate the potential return on investment (ROI) before proceeding.
Identifying Your Target Audience:
Who are your customers, and what do they need? Market research can help determine if your audience would use a mobile app and which features they would find valuable. If your customers aren’t tech-savvy or prefer different methods of interaction, a mobile app might not be the best choice.
Deciding on the Right Platform:
Should you create an app for iOS, Android, or both? This choice depends on your target audience. iOS users generally spend more on apps, while Android dominates the global market share.
Choosing the Development Method:
There are three main methods for app development: native, hybrid, and web apps. Native apps provide the best performance and user experience but are more costly and time-intensive to develop. Hybrid apps are faster and cheaper to build but may not perform as well as native apps. Web apps are the most budget-friendly but lack some features of native apps.
Latest Trends in Mobile App Development
Staying up-to-date with the latest trends can give your business an edge. Here are some key trends to watch in 2024:
Artificial Intelligence and Machine Learning:
AI and ML are transforming mobile apps by offering personalised recommendations, voice assistants, and advanced security features. The global AI market is projected to reach 190 billion dollars by 2025, emphasising its growing significance.
Using 5G Technology:
The rollout of 5G technology promises faster internet speeds and better connectivity, enhancing app performance and enabling advanced features like AR and VR. Businesses can use 5G to create richer, more immersive experiences.
Integrating Internet of Things (IoT):
IoT integration in mobile apps is becoming more common. Apps can control IoT devices, collect data, and provide real-time analytics, which is especially useful in healthcare, home automation, and logistics industries.
Leveraging Blockchain Technology:
Blockchain provides increased security and transparency, making it perfect for apps that manage sensitive information, such as those in finance and healthcare. The global blockchain market is expected to reach 39.7 billion dollars by 2025.
Embracing Augmented Reality (AR) and Virtual Reality (VR):
AR and VR are transforming industries like retail, gaming, and education by offering immersive experiences that boost customer engagement and satisfaction.
Wrapping Up
Investing in mobile app development can boost customer engagement, increase sales, and improve customer service. With an increasing number of businesses going online, having a strong mobile presence is essential. To stay competitive in 2024, developing a mobile app should be a priority.
If you are ready to create a mobile app or want to learn more about its benefits, contact us today at GetAProgrammer. Let’s bring your app idea to life and propel your business forward in the digital age.
