10 Reasons Why Small Businesses Should Have A Mobile App in 2024
Published On - September 6, 2024
In the past 15 years, mobile apps have become an integral part of everyone’s daily lives. People use app to schedule appointments, book tables, order food, shop for clothes, and what not. Everything you need is now right on your phones, isn’t it?
Today, mobile app development isn’t just for big companies like Amazon or Uber. Innumerable small businesses have also got their mobile app built even if they already have their websites. And if you are still behind and do not have an app for your target audience then here’s what you need to know.
Get a mobile app designed for your small business now to boost your ROI and reach a wider range of users globally.
Recent Statcounter research reveals that just over 55 percent of internet users now access the web via mobile phones, a significant rise from under 15 percent a decade ago. Meanwhile, desktop usage has dropped from 80 percent to 42 percent.
Benefits Of Having A Mobile App For Your Business in 2024
Mobile app development is a smart move for small businesses. With over half of all internet traffic coming from mobile devices and 88 percent of users preferring apps over browsers, having a mobile app can be very beneficial.
Starting with a Minimum Viable Product (MVP) is a cost-effective way to test the waters. This approach can either boost your revenue or save you money in the long run.
Before diving in, assess your business needs and set clear goals to choose the right technology. Investing in professional app development ensures a well-designed app with all the essential features.
Boosting Sales and Revenues:
Mobile apps can significantly enhance sales and revenue for small businesses. By providing a streamlined shopping experience, apps reduce the time and effort needed for customers to make a purchase. For instance, ordering food or expensive items becomes more convenient with just a few taps. Integration with payment systems like Apple Pay allows for automatic filling of delivery details, speeding up the checkout process. This ease of use often encourages more frequent purchases and higher transaction values, ultimately leading to increased revenue for the business.
Customer Engagement:
A mobile app can greatly improve customer engagement by offering unique features that attract and retain users. For example, you can provide exclusive deals or a loyalty program to propel and encourage more app downloads and usage. These personalised marketing strategies can transform one-time buyers into loyal customers. By using push notifications, businesses can keep their audience informed about new offers, updates, and events, ensuring a stronger connection with their customers and encouraging ongoing interaction with the brand.
A Modern Way to Connect with Customers:
The pandemic highlighted how quickly and effectively tasks can be managed through mobile apps. While the COVID-19 crisis has passed, the preference for online convenience remains strong. People have grown accustomed to handling their tasks and interactions through apps, which streamline communication and services. For small business owners, this shift presents a valuable opportunity. By leveraging mobile apps, businesses can maintain continuous, efficient contact with their clients. This means staying relevant and accessible in a digital-first world, enhancing customer satisfaction and loyalty through regular, convenient interactions right at their fingertips.
Higher Conversion Rates with Mobile Apps:
Mobile apps offer a smoother path for clients, bypassing multiple steps that typically occur with traditional web browsing. Instead of opening a web browser, searching for a website, and navigating through various pages, customers can engage directly through an app. This streamlined process reduces friction and improves the likelihood of conversion. Features like push notifications about special offers and integrated payment options further enhance the user experience, making transactions quicker and more seamless. As a result, mobile apps can significantly increase conversion rates by simplifying and accelerating the purchasing process for clients.
An Added Stream of Income:
As your mobile app gains traction and users begin to rely on it, you may consider monetising it to create an additional income stream. One effective method is incorporating ads into your app. For instance, you can use banner ads, interstitial ads, or sponsored content. Be strategic and avoid promoting direct competitors to keep user engagement high and revenue steady. Proper ad placement ensures a balance between user experience and profitability, turning your app into a potential revenue-generating asset without compromising its core functionality or user satisfaction.
Promotion and Brand Recognition:
Having your mobile app icon on users’ phone screens provides continuous brand exposure. Imagine the impact of people seeing your brand’s icon and app advertisement every day, even if just briefly. This regular visibility helps reinforce brand recognition and keeps your business top-of-mind. It’s not just the app users who benefit; even non-users who glimpse the icon on others’ devices contribute to brand awareness. While observing others’ phones may seem intrusive, it’s an inevitable part of daily life, making it a valuable opportunity for promoting your app and boosting brand visibility.
Reaching a New Set of Customers:
Launching a mobile app often serves as the initial introduction to your brand for many users. It provides a simple and accessible way for potential customers to engage with your company, learn about your products or services, and explore what you offer. This low-barrier approach can attract a wider audience, especially when supported by effective online advertising or positive word-of-mouth. By making a strong first impression through your app, you create opportunities to capture new customers and establish a lasting relationship with them, ensuring faster growth and expanding your market reach.
Advantage over Competitors:
Having a well-designed and user-friendly mobile app can give your business a significant edge over competitors. Consumers today are more inclined to choose services that offer convenience through a sleek and functional mobile app. Businesses lacking this feature risk losing clients to competitors who provide a better app experience. A mobile app development enhances customer engagement, making it easier for users to interact with your business, access services, and make purchases. As a result, businesses with mobile apps are more likely to attract and retain customers compared to those without one.
Reasonable Cost for Mobile Marketing:
Mobile marketing often proves to be more cost-effective and efficient than traditional advertising methods. It provides businesses with the ability to reach targeted audiences based on user behavior, preferences, age, and location. This level of targeting ensures that marketing efforts are directed towards individuals who are most likely to be interested in your products or services. Additionally, mobile marketing campaigns typically cost less and can yield higher returns on investment. By leveraging these targeted strategies, businesses can maximise their marketing budget and achieve better results.
Also read about
“Why are the Benefits of Cross-platform Mobile App Development for Your Business?”
Key Features for Enhancing Customer Satisfaction
Here are some features that customers prefer to see in mobile apps:
Push Notifications:
Push notifications help keep users engaged by alerting them to special offers, promotions, and updates. They deliver relevant and personalised information directly to users. However, it is important to use notifications wisely to avoid overwhelming or annoying users.
Geolocation and Map Integration:
This feature uses a user’s location to help them find nearby services or products easily. For example, restaurants can be located directly on a map within the app. Additionally, it can offer special deals or services based on the user’s current location.
Mobile Payments:
Mobile payments enable users to make purchases quickly and securely with just a few taps. This feature simplifies the checkout process by eliminating the need to repeatedly enter payment details, saving time and enhancing the overall shopping experience.
One-Touch Contact:
One-touch contact features allow users to connect with your business effortlessly. Whether it is calling or emailing, users can reach out with a single tap, making it easy to ask questions or seek assistance without having to search for contact information.
Social Integration:
Social integration allows users to share their experiences or reviews on social media platforms. This feature helps boost your business’s visibility and attract more attention through users’ social networks.
Wrapping Up
The advantages of investing in a mobile app are clear and measurable through app analytics. Mobile apps provide valuable insights into user behavior and engagement, helping businesses assess the impact of their app on performance. For small business owners, a mobile app represents a worthwhile investment that can enhance customer interactions and drive growth. To determine how a mobile app could benefit your specific business, consulting with professionals can provide tailored insights and a clearer understanding of the potential impact.
If you are planning to get your mobile app built and seeking expert mobile app development solutions, reach out to us now at GetAProgrammer.
