Reckoning the Puzzle: Which Ecommerce Web Platform to Drive Utmost Success
Published On - June 9, 2016
The upsurge of Internet has led to a phenomenal transformation of our way of living, touching each and every facet of human lives. Standing in the era of digitalisation, the Internet has emerged as a prime requisite for us. Be it your need for paying the electricity bill, making banking transactions, buying a movie ticket or even shopping, anything and everything is possible with your hands-on Internet. Owing to this fact and keeping eyes on the growing acceptance of online shopping, eCommerce has flourished to its peak as the biggest marketplace with a large pool of buyers and sellers.
Standpoint of the Global eCommerce Market
The global E-commerce market stands to around a hefty sum of 1155.7 billion US dollars and still features an exponential trend. Resultantly, this has ignited the urge of many entrepreneurs and business opportunists to dive into the world of eCommerce, thereby resulting in a cut-throat competition. With a plethora of online shopping portals to shop from, every other online merchant is striving to offer a better user experience by crafting a trendsetting website. Well, this is where the role of popular E-commerce web development platforms comes into play.
While considering the crucial task of starting an online shopping portal, a plethora of things need to be noted down. The most pivotal question that oozes down is; which platform to choose for powering the eCommerce site. With the explosion of a myriad of eCommerce web platforms to choose from, it becomes important to have a fair idea of the top most players in the league. Addressing this concern, here is the story to unravel.
Being the most feature-packed, enterprise-class and most secured eCommerce platform, Magento has the potential to empower more than 200000 online retailers till date and is recommended by one of every four online merchants. Bestowing a set of flexible and powerful attributes, Magento’s innate administration interface hosts advanced marketing, catalogue management and search engine optimisation tools for controlling the content, look and functionality of every entrepreneur’s unique business requirements. Designed to be seamlessly scalable and to offer utmost performance, Magento Enterprise Edition brings a package of exclusive attributes both in the frontend and backend. This has been instigated with the aim of optimising analytical and marketing techniques and improving the administration options. All those best-in-class features will ultimately result in improvising the shopping experience of customers. Being the trailblazer of eCommerce web development, this platform has been developed on the open-source technology with its multiple editions across community open source to large-scale, massive SaaS-based systems.
Being a free open source platform, OpenCart is a simple and intuitive software for making medium-sized eCommerce websites, thereby catering the seasoned web developers to business owners of startups. OpenCart brings an extensive set of features, which offers a strong grip over customisation of the store. With an OpenCart powered e-shopping portal, you will be able to configure your store for leveraging the default attributes. Thus, with a range of advanced features, you can surely deploy this platform if you are owning a startup business or medium-sized growth-oriented business.
Being a free WordPress plugin, this platform is entirely dependant on WordPress. With its awesome customizability features, WooCommerce hosts easy and efficient actions, filters and hooks for making enhancements or functionality modifications. It can be used for creating a basic e-shopping portal for selling a wide range of products and services including digital goods, physical goods, ongoing memberships and affiliate transactions. Moreover, the core software comes with essential eCommerce features like inventory management, global customers, shipping cost calculations, sales tax management and coupons.
Shopify is a prime part of the league of turn-key eCommerce solutions, which provides everything you require from end-to-end for setting up and starting the task of selling products or services. With its easy drag and drop interface, it becomes much easier for users to make changes or refinements to their websites. Well, more precisely, if there is no need for a corporate website for your business apart from an online selling portal, then Shopify is the perfect platform to consider. With its in-built robust SEO tools supporting Google Webmaster toolkit, Google Analytics, XML Sitemap and auto submission to Google, it’s pretty simple and effective to operate.
Being an open-source eCommerce platform, Prestashop shelters an extensive array of features for increasing the sales figure by taking minimal efforts. It is being written in PHP programming language with assistance for the MySQL database management system. With a dynamic administrative interface, developed on the basis of a Smartly template engine, this platform helps users to manage most of the complex inventory updates with a single ‘click’. It serves as the perfect platform for medium-sized businesses, which aids in simplifying the entire task thereby facilitating better user experience.
Wrapping up
On a concluding note, different businesses come with different objectives and operations which, need to be addressed differently. Thus, considering the unique business requirements is a pivotal aspect to focus before laying down the decision. While detailing on a plethora of significant aspects naming social media integration, mobile-friendliness, search engine optimisation, enhanced user experience, you must come to the most feasible conclusion which, would bring you utmost success.
